Digital Acquisition Leader · Denver, CO
Building the system, not just doing the work.
I lead digital acquisition programs at T-Mobile where vendors, data, and operations collide — because that's where most programs quietly lose value. In 4.5 years I've held three titles and done about eight jobs. I lead with transparency and air-cover, and I keep the work grounded with humor.
At a Glance
If you're as busy as everyone seems to be these days, here's the important stuff up front.
Leader Profile
"Market Expert. Brand Manager. Team Lead. On any given day, I wear several hats. My objective is always the same — build the brand, reach the audience, and maximize impact to drive strong, sustainable results."
From my first job at age 12 to launching a successful eCommerce business while in college to overseeing multi-million dollar digital revenue channels at T-Mobile, my career has been anything but traditional. Every time a new gap opened up, I went and filled it — the title caught up later.
I work at the intersection of vendors, data, and operations — because that's where most programs quietly lose value. I lead with transparency, give my team real air-cover, and keep high-stakes environments places people actually want to work.
A few years ago someone told me I needed to speak up more — that knowing my craft wasn't worth much if I kept it to myself. I took the note. I've been proving I know my work and saying so when it matters ever since.
How I create value
Proof Points
The headline work from 2025 that best illustrates the four signature plays — with earlier T-Mobile career wins to close.
Led the Invoca partnership end-to-end across Digital, Media, and Virtual Retail — aligning routing logic, attribution, operational readiness, and financial modeling into a single pilot. In December, mitigated $300K in overage risk during a high-pressure holiday escalation without disrupting media optimization signals.
When I took over voice/prospect acquisition in Q4 2024, Digital Activation SOE for Postpaid Voice was at 5.1%. Through 2025, my team roughly doubled that — peaking around 10.5% in Q4 — through BYOD optimization, Credit & Pre-Screen optimization, and a cleaned-up New BAN prospect flow. We absorbed a 154% YoY increase in offer volume without degrading speed or quality.
The merchandising team coordinated dozens of concurrent campaigns through fragmented spreadsheets and manual reconciliation — a known problem nobody had picked up. I built the Digital Merchandise Planogram: a 4,500-line React-based Airtable extension shipped using Claude Code, deployed org-wide via Builder Hub. It includes a week-by-week placement grid with conflict detection, a live board, a 4-step intake wizard, and a campaign simulator. The Digital Content Control Tower is the companion piece — a filterable view of everything live across the broader DBM surface area.
Led DBM's role end-to-end on T-Mobile's Q4 2025 Un-carrier Move — a multi-week, multi-product release including Easy Switch (Beta), Save My Upgrade, and "15 Minutes to Better" messaging across web and T-Life. Daily VP steering. 40+ web page updates. Late-breaking creative changes through legal review. The launch landed on time across all surfaces with no escalations. The SuttersMill playbook became a reference asset that subsequent launches now build from.
Over four quarters as DBM Team Lead for Home Internet, led the work that moved HSI Digital SOE from 10.4% in Q3 2023 to 20% in Q3 2024 — nearly doubling the metric. Work spanned launching three new products in two months, app push notifications driving +150 incremental activations per week, cross-site merchandising (the single largest source of digital orders), and 25+ A/B tests from Q1 through Q3.
Work History
Capabilities
Leadership Style
What Others Say
Feedback from managers and peers — pulled directly from mid-year and year-end performance reviews.
You're one of the best and brightest acquisition marketers across our entire Consumer Marketing team. Thank you for all of your contributions to HSI's moon shot growth this year.
Tyler delivered measurable business outcomes and kept his team motivated through one of the most turbulent years we've seen. The consistency of feedback shows how much people value his ownership, innovation, and inclusive leadership.
He empowers us to work independently, instills confidence in our decision-making, and shields us from the swirl.
He ensures everyone feels heard and valued, encouraging open dialogue in a safe space. His leadership drives motivation — not just from him, but in supporting and motivating each other.
He advocated for utilization of AI and shared how he's used it — demystifying and providing actionable next steps. He challenged convoluted processes and brought fresh thinking into how we operate.
He helps us connect our work to larger leadership goals while shielding us from unnecessary churn. Despite the high pace, he would roll up his sleeves and help brainstorm until a solution was found.
You lean on your technical skills in SQL and Tableau not just to solve problems but to ground decisions in data. You're one of the few people who can thread data into strategy in a way that resonates.
You show grit when things are ambiguous and resource-constrained, and that steadiness reassures your peers and directs. Many leaders would have faltered in that environment.
Get In Touch
Open to conversations about senior digital marketing leadership, acquisition strategy, and growth opportunities. The best way to reach me is via email or LinkedIn — I'm responsive and direct.
Most of what's worth knowing is on this site — that's why it exists. The PDF on the right is the version you can drop into Workday or forward in an email. Tailored cuts available on request.