The person behind the metrics
Sr. Manager by week. Amateur farmer by weekend. The theory is that people hire people, not resumes — so here's the full picture.
Every chapter of my career has had one thing in common: I show up, I figure out what's broken, and I build something to fix it. That instinct doesn't turn off at 5pm.
Denver, Colorado. Moved for T-Mobile, stayed because Colorado is objectively excellent — mountains, trails, 300 days of sun, and a property with enough land to do something genuinely ridiculous with it.
Somewhere between "serious hobby" and "lifestyle choice," I became an amateur farmer. There's a tractor involved. It has a name. (The name is "Big Red" and yes, I understand that's not original.)
Weekend operations
It started as a lawn. Then a garden. Then there was a tractor involved and some conversations with neighbors about drainage easements, and here we are. The farm doesn't turn a profit. It does provide a useful context switch from optimizing digital acquisition funnels.
"The tractor is the most expensive thing I own that has never once improved my quarterly numbers. And yet."
The origin story
It started at 12 years old with a first job, and hasn't really stopped. The businesses look different now — but the pattern is the same.
"From my first job at the young age of 12 to launching a successful eCommerce business while studying full-time to overseeing multi-million dollar digital channels — my career has been anything but traditional. Every time a new gap opened up, I went and filled it. The title caught up later."
Home base
Moved to Denver for the T-Mobile role. Stayed because Colorado is objectively excellent. The mountains are real, the hiking is serious, and having a tractor makes sense when you have the land for it.
"Denver gives you access to world-class skiing, trail running, and the best sunsets you've ever seen. It also gives you the kind of winters that make you genuinely appreciate your heated seat."